Takeout Central
Food delivery service Takeout Central is an NC-based company focused on food delivery from locally curated eats. They had good visibility within the market but low customer retention.
We used retargeting banners, email nurture, in-app messaging, and YouTube preroll to ensure the audience was continuously engaged and reminded of how tasty NC food really is.
The videos were designed to be modular so we could easily swap out location-specific content without incurring too much production time.
Touchpoint Map
We created a touchpoint map across the customer lifecycle to identify key points across different mediums based on user behavior. Emails and in-app push notifications were geo-tagged to provide zip code-specific content for the user.
Email Drip Campaign
The team created an email flow to take current customers through a specific journey based on their interaction (or lack thereof) with the campaign. We used geo-based data to ensure recipients got the most helpful information for their area.
Digital Advertising
