BASF: Inscalis

BASF needed assets to launch a new insecticide - Inscalis. I took highly technical information and created an easy-to-understand representation of a new product that we could set against beautiful visuals.

It took a lot of reading, rereading, and questions to understand the source material well enough to write a video that was accurate and simple enough for the intended audience. I worked closely with the client experts and animators to develop these scripts.