Blog Management

The blog was a natural place to connect with the B2C audience. It also provided a place to demonstrate thought leadership for the B2B audience looking to validate Pocket Prep. It was essential to have content that addressed the general needs of students as well as exam-specific content.

I reviewed analytics quarterly to understand content performance and added video and audio elements to the top-performing blogs.

Email and social media were the main traffic drivers to the blog. I worked with an SEO company to enhance our website’s SEO, strongly focusing on driving organic traffic to our blog and exam pages.

I researched and wrote many of these posts myself, as well as working with contractors.